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It doesn’t take long to realize that there are a whole schlew of cheap ebooks full of crap out there. They are so enticing because they promise to build you an online mlm empire and solve world peace “all for just $37″. Problem is that they are all the same regurgitated crap.
Best place to start building your online presence is to get the most content rich and free ebook in the industry at http://www.authorityblackbook.com
Now keep in mind that this book does not talk specifically about building an mlm business, what it focuses on is building an online presence in which you can promote any kind of business and in the years that I’ve been doing network marketing there is no better free resource and few better paid resources than the authority black book. Check it out now!
I just finished what will likely become one of my most recommended books relating to mlm success. Beach Money does a phenomenal of simplifying the core concepts that must needed for mlm success. In a day and age where most people are telling you to burn your list (only if you want to shoot yourself in the foot) Jordan Adler brings the readers back to earth with a commonsense game plan for how to maximize your most valuable asset which is the people you know.
Not only is Beach Money a great book for people seriously looking at mlm as a potential business but it is also a phenominal training tool. After reading this book you will understand the simplicity of mlm better than ever and you will believe that your success is in this industry possible through realistic actions that you know you can take. Jordan shares experiences in his book that every simgle person that has ever attempted mlm can relate to. More importanly he shares exactly how he overcame each obstacle in a manner that is realistic for anybody.
My top three book recommendations for mlm are now as follows:
1. The Slight Edge by Jeff Olsen
2. Beach Money by Jordan Adler
3. Mach II With Your Hair On Fire by Richard Brooke
I’ll comment on this later but for now just listen. This is one of the best calls I’ve listened to in quite some time, Kiyosaki sounds off on the economy, mlm and your financial outlook.
… but I did get there! It was about 6 years ago and I literally made a spur (no pun intended) of the moment decision to pack it up and head down. I was fresh out of college, working my mlm business full time and since I was primarily building and recruiting via the internet using leads I had no ties to my location in St. Louis. I met a fellow networker in my company at the time which was Ecoquest International, he lived in in Boerne, which is just outside of San Antonio, anyhow he and I had similar visions for our network marketing business so I decided I wanted to work closely with him to develop some ideas and take it to the top together.
Wow I just realized that fully devoping my thoughts on this could take some time…
Long story short we ended up moving on from Ecoquest for a variety of reasons, I’m thankful for my time there because of the mlm leads & marketing training that it gave me but also just the entry to the network marketing industry that I may not have gotten with any other company. We moved on and tried one of the top juice based nutritional products at the time Tahitian Noni and while they were and still are a great company we missed the momentum wave there and soon found ourselves drowning in a wave of newer and better juices. We then tried our hand at the travel industry with World Ventures. We were there in the rocky start which they have long since put behind them but it bucked us off. I’ve have come to admire the leadership behind World Ventures including Wayne Nugent & Mike Azcue and believe that if any travel based mlm company will make it long term they are the ones that will do it.
Today I am quite thankful for the move to Texas. It has been a rocky road these past 6 years living in the hill country but without the successes and failures I would not have met the people and learned the lessons that I needed that have accounted for my current massive success.
Speaking of Texas and bloggin, some of my good friends and true Texans the Wersts have put up a Real Texas Blog that you should check out.
A recent business week article goes beyond the obvious into the how and why behind a massive roll out of pink slips about to take place. People are more scared than ever regarding their incomes. Are you going to stand frozen from action or will you capitalize on this situation and realize that it is an opportunity. If you represent a good network marketing company with a product of real value you stand positioned to create true wealth in the coming years. Get plan and take massive action, in times of change there will big winners and big losers, which category will you fall in?
Ever wonder why 8 out of 10 Americans are broke and live swimming upstream their entire life?
What separates high school from college? What separates the amateur from the pro? What separates the factory line worker from the “greedy pig” who owns the factory?
In essence, what is it that separates the “haves” from the “have-nots”?
I would suggest that the critical difference is that the “haves” were first willing to “have-not”. The people who ultimately have little usually blow their wad early. It’s the people who can delay gratification that end up holding the cards later in life.
Have you ever noticed the guy who drove the coolest car in high school is not the same guy driving the coolest car at their 25 year reunion? I would surmise that most professional athletes were not winning popularity contests in high school. The “greedy pig” who now owns the factory probably had to sludge through years of tireless obsession to get their enterprise off the ground while his line workers were enjoying daily happy hour and encouraging others to partake so their own lot in life seems a little more palatable.
Pleasures of the now are what produce teen-age mothers, high school dropouts, poverty and host of other societal problems. With the lack of anything productive to focus on, what else is there than to get a job and start this thing called life? What else is there than to “settle down” and start a family? What else is there than to follow the crowd to happy hour?
The funny thing is that kids, jobs, families and like are all good things… in due time. When jobs and families are started as a result of a focus on fulfilling the pleasures of the now, what we get as a result are the problems of tomorrow.
It is a downward spiral of sorts.
When families are started too early, parents get caught into the day to day of just getting by and develop only a mere fraction of their own potential. Their own personal development stops completely. Then in the rearing of their children do you think these parents are able to pass on the “family secrets” to happiness and prosperity? Do you think these kids are brought up learning the value of delayed gratification and how to turn their dreams into reality?
I’m in line at the grocery store and a parent gives in and purchases whatever a kid’s heart desires just to appease them for a moment, only to have to appease them the next moment for yet another crisis. Moments turn into minutes, minutes to hours, hours to days, days to months and before you know if you have a life full of momentary pleasure. Visions of grandeur quickly turn into bitter pipe dreams and a life of frustration. This all brought about by the fast food attitude of instant gratification. People are literally trading their lives away based on the short lived gratification of animal impulses.
It is time that people learn they can do more than just react to life, to be human means that we need to utilize that which makes us so.
What follows is an abbreviated version of a full length mlm training article which was published at GoArticles. Click the article title to read the full version.
Preparation
If you were paid $100 for every name you could think of, how many could you come up with? If you know their first name, or can picture their face, write down their name or whatever reminds you of them. DO NOT…
Wave 1 - Massive Exposure
Your job is just to get people in front of the tool that sells the business/product for you. You are not selling your product, your opportunity or even yourself; what you are selling is…
Wave 2 - Chinese Water Torture
On this wave of action you are dripping on your contacts with additional bits of compelling information that will nudge them closer to action. Unfortunately most folks in network marketing end up annoying people with the same old lines “so what do you think?” and “isn’t this great?” or…
Ride the Wave - Duplicate & Repeat
After completing a successful Wave 1 & Wave 2, you should have some momentum and excitement in your team. You should also start to see…
Closing Comments
What makes this system work is momentum. Momentum is the intangible force that will get people off the fence when they would otherwise not do so. The trick that makes this work…
We are headed toward some rough times. Will your network marketing business flourish or flounder? Traditionally speaking network marketing does well in a recession because people are looking for a backup plan and people are looking for some extra income just in case.
The question is whether we are quickly headed to just another recession or if we are headed toward a full blown depression.
In a recession people still have a fairly good confidence about themselves and the ability of others to purchase their products and join them in their business. The problem comes when you are suddenly representing a product/service that is viewed as a luxury. Luxuries become fantasies in a depressed economy.
Are you confident that you can show people a realistic plan to quickly recoup their investment and hit a break even point? Do you have a system? If so, does your prospecting system require a large outlay of investment that people are going to be afraid to part with in times of uncertainty then you are going to have some issues.
I’m not suggesting that you need a new mlm business. I’m suggesting that you will likely need a new plan for your current mlm business.
Shortly after mlm got started some 40 years ago the concept of making a list came into play. The new school says throw your list out the window and the old school says its the most important thing you can do for your business. The truth of the matter is that their both right, sort of.
Here is the deal, mlm is 90% prospecting/recruiting and 10% everything else. Prospecting is about adding to your list and recruiting is about working your list. While these two words don’t normally bring about happy thoughts by network marketers, I can guarantee that I’m not thinking about them in the same way you are.
What is prospecting? To prospect means to search or look and therefore by default what they are looking for. Instead of search and look most people try to transform and change.
Let me clarify something: everyone IS NOT a prospect. This one concept alone could very well be one of the most dangerous, misunderstood and misused lines in MLM.
Viewing everybody as a prospect forces you to utilize all sorts of power persuasion techniques to convince people.
Naturally after going about the prospecting game this way most people end up quitting not long after starting. After all, you really do have to be a pretty good salesperson to be successful in the convincing business. People are pretty resistant to any kind of change these days if you’ve not already noticed.
We are looking for two categories of people to be specific.
First off, we are looking for people that are looking, by this I mean people that are actively looking for additional income, a home business or just looking for more. Now on the surface you may think that this would include everybody, but just the opposite is true. Most people are comfortably uncomfortable with their lives of quite desparation. We are looking for people that are already.
Secondly, we are looking for people that are already in. Remember we are in this for the long haul, even if somebody is already working with another opportunity the professional networker realizes that this is most likely only a temporary situation. The reality of the matter is that times change, mlm companies go out of business, they change comp plans, a thousand different things can cause distributors to get frustrated and quit.
The nicest part about people that are or have previously been involved in network marketing is that they are already sold on the concept to some degree or else they would have never gotten
started in the first place.
The beautiful thing about defining our target market is that they now become easier to find.
Think about it!
The more you define a niche or category of people the easier they become to find. There are magazines, online communities, newsletters, clubs and blogs dedicated to millions of quirky interests of people.
How exactly would you go about searching for an MLM prospect if everyone was a prospect? Wow people are everywhere this is great I’ll never run out of prospects… mmmm ya right.
Now start to think about where and how we can find MLM prospects in our target markets?
Think!
What do people that are looking for additional income do, more specifically, what do they search for off and online? What do people that are in (and most likely struggling with) mlm do and what do they search for off and online?
Would you like to know SPECIFICALLY how to find the right prospects?
How nice would it be to have these prospects PURSUING YOU?
And what if you could actually MAKE MONEY THROUGHT THIS PROCESS?
You sign up.
You make your list.
You burn through some friendships and get ultra frustrated.
Don’t worry though because your company/team/sponsor has a “system” where you don’t have to beg friends/family to join. All you need to do is buy some leads of pre-qualified people already interested in a home business. Now you have an endless supply of people to talk to and you never have to talk to anybody you know ever again.
The novelty of the word “pre-qualified” wears off after the first your first 20 calls result in something similar to the following:
1 person is in grade school
5 bad numbers
6 people I could never get beyond voicemail
6 people said they were “no longer interested” or where “never interested”
1 people say its a bad time to talk, but all subsequent calls meet voicemail
1 people interested, send to website - never to hear from again
MMM, so much for the notion of “pre-qualified”
How about a better way, what if prospects were actually pursuing you?
It is a grand concept indeed and it’s the only one the big boys use.
My expertise is in old school network marketing and you can get the culmination of my 8 years by downloading my FREE MLM Training Manual.